WHITE ROCK CLOTHES LAUNCH

7 September 2005

To the company searching for sponsorship, it is definitely The New Stadium Swansea. But to fans, Swansea's new sporting stadium has always been White Rock and always will be. And now a new range of clothing has been launched proudly bearing the name.

It comes as Stadco, the company responsible for seeking naming rights to the ground, still tries to identify a potential sponsor.

The business is the brainchild of Phil Sumbler, editor of Swansea City FC supporters' website Jack Army, who unveiled the designs yesterday.

He said: "The council keeps telling us that the company selling the naming rights tells them a clean stadium name is a better option. But this better option is clearly not working as we enter another month with no stadium sponsor.

"And people are still using the name White Rock. It is the name fans refer to it in the pubs.

"And of course all the time that passes means the name of White Rock Stadium sticks more and more with the fans until everyone will just call it that, no matter who buys the naming rights."

The clothing, which can be ordered via the Jack Army website, includes T-shirts, vests, baseball shirts and women's tops.

Each reads: White Rock Stadium, Swansea, Est 2005. An alternative logo reads: Once White Rock...Other merchandise includes baseball caps, sun visors, badges, mouse mats and even wine.

Stadco had hoped that by giving the home of the Ospreys rugby team and Swansea City FC the name The New Stadium Swansea, it would be more attractive to companies considering sponsoring the ground in return for its naming rights.