WHITE ROCK STADIUM

23 July 2005

So, what's in a name? Tradition, identity, and pride if Swansea fans are anything to go by. And those are characteristics that are most definitely missing from the one bestowed upon the city's new £27 million sporting arena in Morfa, say the fans.

Just days before its official opening and after months of speculation, the company behind the new home of Swansea City and the Ospreys finally revealed what the stadium is to be called.It may not be inspiring. It may sound bland. But no-one could argue that it isn't accurately descriptive.

The new stadium in Swansea has been named The New Stadium Swansea.Self-explanatory it may be, but popular it is not.

The Evening Post asked the public for their say on the ground's new name, and for suggestions on what it should have been called instead.

The response has been an overwhelming thumbs-down for The New Stadium Swansea.

And, of all the alternatives suggested, there is one which emerged as a clear favourite - White Rock.That name was originally in the frame while the stadium was being cons- tructed, and had popular support.

But Stadco, the stadium's management company, maintains there are important business reasons for naming the 20,000-seat ground The New Stadium Swansea. They still hope to attract a sponsor for the ground and believe that a strong name would be a disincentive for potential investors.

A company spokesman said: "We understand people's concerns but if we give it a more specific title, even a temporary one, it really will be a less attractive proposition for potential sponsors."

But for some, that argument raises questions as to why one hasn't yet been secured.

Nigel Davies, co-editor of Swans fanzine, A Touch Far Vetched, which is keeping its name, said: "We are not surprised by the name but we are very disappointed.

"White Rock is a name that the people liked and connected with.

"Questions have to be asked why a sponsor has not been secured yet.

"It has been a bit of shambles, what with the problems with tickets as well.

"I think a lot of people will just call it White Rock now anyway." His conviction would seem to be supported by Swans website Jack Army, where up to 1,000 people have signed an on-line petition calling for the name White Rock to be given to the stadium.

One fan, Andrew Fraser-Cole, aged 31, from Manselton, said: "It is very disappointing, although I can understand why if they want to attract a sponsor.

"But it's not very exciting is it?"

Other names suggested to the Post by fans include the Tawe Stadium, the Morfa Stadium, and, taking its inspiration from the Swans and the Ospreys, the Aviary Stadium.

Roberto Martinez was leading his team out this afternoon for the very first match at The New Stadium Swansea.

The fans, however, hope he will soon be leading them out in a stadium with a more fitting name.