Official tenders invited for naming rights opportunity

15 March 2005 (Swansea Council Website)

The bidding process to find a sponsor to take on the naming rights for the 20,200 capacity new stadium is being formalised.

Sports marketing company Bastion have revealed details of the package, rumoured to be worth around a quarter of a million pounds per season.

Following tentative discussions with a number of major brands, Bastion is now inviting official tenders for the stadium’s ‘Naming Rights’ with a view to securing a headline sponsor.

In terms of comparable advertising value alone, the naming rights package is worth in excess of £500,000 per season. This includes full on-stadium branding, on-pitch advertising, access to stadium hospitality and conference suites, a corporate box, complimentary tickets, billboard advertising and full roadside signage. Both clubs also receive widespread media exposure, both in Wales and across the whole of the UK.

From 3Com Park in San Francisco to the Reebok Stadium in Bolton, major sponsors are buying the naming rights to the homes of successful sports teams. Already being heralded as one of the best in Europe, the new stadium at Swansea will be home to the city’s renowned rugby union and football sides - The Ospreys and Swansea City FC.

As well as being the UK’s first specially-built, dual-purpose, rugby union/football stadium, the venue also features a 30,000 capacity for music events, plus 29 corporate hospitality boxes and conference space for 1000 guests.

Ashley Donlan is Chief Executive of Bastion, the company which has been tasked with finding a sponsor to take on the naming rights said,

“The new stadium features some of the best facilities outside the FA Premiership and is the perfect home for two of Wales’ best sides. With more than 500,000 passionate fans expected to watch the Ospreys and the Swans next season, we’re looking to work with the right brand to ensure success both on and off the field. This is a huge opportunity for a major brand to really work with two highly ambitious clubs and become part of the city’s social fabric.”

The new stadium, completely enclosed with four covered stands merging to form one arena, has also installed some of the best facilities in the UK in order to attract new supporters, especially women and families.

As Donlan explains, “We’ve worked extremely hard to get this right from the state of the art pitch to the focus on providing all fans with a great match experience.”

For further information please contact Ashley Donlan of Bastion on 01792-480045 or 07968-240024.