WHITE ROCK IS JUST RIGHT

22 February 2005

Despite efforts by the marketing gurus, the name White Rock stubbornly remains embedded in the local sporting scene. This is because it is a powerful name that conjures up the right image of confidence.

To my mind, no-one has come up with anything better for the new Swansea stadium.You ask why it should not be called The City of Swansea Stadium. Surely the answer is that, just like the Evening Post's circulation, the fan-base of the Swans and the Ospreys is much wider than Swansea's civic boundaries.

This is probably why a recent poll on the Jack Army website found that six out of 10 voted for the name White Rock.

As a matter of interest, more people voted for Dave than City of Swansea.

It does not take much imagination to work out that you can actually raise more money by doing sponsorship deals on different parts of the stadium.The Hyder Stand in the Millennium Stadium is an example of this approach.

Those in charge should be a bit more mature and reinstate the name.

Paul Edwards, Danygraig Road, St Thomas, Swansea