Tracking the developing fortunes (and names) of Swansea's new sporting stadium.

Saturday, February 26, 2005

RESPECT THE FANS' VIEWS

26 February 2005

I Don't think I have read a more compelling argument for reinstating the name White Rock for Swansea's new stadium than the one put forward by Paul Edwards (Have Your Say, February 22). As he correctly points out, the travelling fans' radius is far greater than the city of Swansea and it makes good commercial sense to capitalise on every aspect of this impressive new sporting facility, not just the stadium name.

All too often, the downfall of sporting enterprises happens when sentiment or stubbornness at the top gets in the way of a sensible business strategy.

The main income stream for the stadium is always going to come from the fans and their views should be heard and respected.

Nigel Banfield, St Helen's Road, Swansea